Bello Rebranding

We rebuilt the Bello brand for Imazo, beginning with the development of a new logo. From there, we refreshed Bello’s brand expression and product design. In close collaboration with the Imazo team, we created packaging concepts that stay true to the brand’s core identity while addressing the specific requirements and expectations of the Nordic market. The work encompassed the overall design direction, including careful image selection, to achieve a clear visual hierarchy and a balanced blend of readability and aesthetic appeal – ensuring the packaging communicates effectively while standing out on shelf.