Vaseline Gluta Hya product line

With a legacy spanning more than 150 years, Vaseline remains an undisputed icon in skincare – a name that has earned its place on bathroom shelves, pockets and purses across generations. But heritage alone doesn’t keep a brand relevant, and Vaseline has never been one to rest on its reputation. The brand keeps evolving, reading the moment and meeting people where they are.

We created out-of-home materials – both print and digital – to launch the new Vaseline Gluta Hya product line. From large-format billboards to digital placements, every execution was built to capture attention and carry the product’s promise with clarity and impact.

Reworking the hero visuals for new formats let us speak to local tastes while keeping the brand instantly recognisable. The result is a campaign that performs across all and every advertising channel – consistent in identity, flexible in delivery, and designed to make the most of each platform it lives on.